What is SEO?

SEO/Search Engine Optimization

Welcome to Eight Three Eight Agency’s comprehensive guide to SEO, where we equip you with the knowledge and strategies needed to outrank your competitors and secure the top spot on relevant search engine results pages (SERPs). In today’s digital age, the success of any online venture depends on its visibility in search engines. That’s why mastering the art of Search Engine Optimization (SEO) is essential for maximum online visibility.

The Eight Three Eight Agency has been providing SEO & Targeted Search Services for over 10 years. We work with clients from Small Businesses to Global Corporations and high profile individuals including some Grammy winning Artists. From search engine optimization targeted for B2B relationships, lead generation and e-commerce optimization The Eight Three Eight Agency is a full scale agency ready to assist your business in becoming an industry leader.

How to Skyrocket Your SEO Efforts

Our SEO Efforts For Our Clients Include:

  • Competitive analysis
  • Consulting
  • Content creation
  • Content editing
  • Content marketing
  • Infographics and other visual content
  • Keyword research
  • Link building
  • Link reclamation
  • Mobile optimization
  • Off-site optimization

Understanding SEO

At Eight Three Eight Agency, we understand that SEO is the art and science of optimizing your website to improve its visibility in organic search results. Our guide will provide you with valuable insights into both on-page and off-page techniques. These strategies aim to enhance your website’s relevance and authority in the eyes of search engine algorithms, driving more organic traffic to your site.

Keyword Research: The Foundation of SEO

Keyword research is the cornerstone of every successful SEO campaign. At Eight Three Eight Agency, we know the importance of identifying the right keywords to target your audience effectively. Our experts use cutting-edge tools like Google Keyword Planner, SEMrush, and Ahrefs to discover high-traffic, low-competition keywords that align with your content, giving you a competitive edge.

On-Page Optimization: Crafting SEO-Friendly Content

Crafting SEO-friendly content is crucial for on-page optimization. At Eight Three Eight Agency, we excel in creating valuable and informative content that resonates with your audience. Our team ensures that selected keywords are seamlessly integrated into headings, subheadings, and body text, providing the perfect balance between keyword usage and readability.

Technical SEO: The Backbone of Your Website

At Eight Three Eight Agency, we understand that technical SEO forms the foundation of your website’s performance. Our comprehensive technical audit identifies and resolves issues that may hinder search engine crawlers from accessing and indexing your site. We optimize loading speed, ensure mobile responsiveness, and implement canonical tags to prevent duplicate content issues.

Off-Page SEO: Building Authority and Backlinks

Building your website’s authority and reputation across the web is a priority in our off-page SEO approach. Eight Three Eight Agency focuses on acquiring high-quality backlinks from authoritative websites through guest posting, influencer outreach, and content promotion. We understand that quality, relevance, and diversity matter more than sheer quantity when it comes to backlinks.

User Experience: The Deciding Factor

User experience is pivotal to SEO rankings. At Eight Three Eight Agency, we prioritize creating websites that offer a seamless and satisfying user experience. Our responsive design ensures easy navigation and quick loading times, both of which are essential for ranking well on search engines.

Measuring Success: Analytics and Tracking

At Eight Three Eight Agency, we believe in data-driven decision-making. Our experts employ tools like Google Analytics and Google Search Console to monitor website traffic, user behavior, keyword rankings, and backlink profiles. Regular analysis allows us to fine-tune your SEO strategy for continued success.


In conclusion, mastering SEO is a continuous process that requires dedication, expertise, and adaptability. With Eight Three Eight Agency’s comprehensive guide to SEO, you can effectively outrank your competitors and claim the top spot on Google’s search results. Our keyword research, on-page and technical optimization, off-page strategies, user experience focus, and data-driven approach set the stage for your online success.

Eight Three Eight Agency’s expertise and commitment to excellence will help you achieve maximum online visibility and succeed in the digital landscape. Let us guide you to the top of search engine rankings. Get started with Eight Three Eight Agency’s SEO services today!

Our team of experts are experienced in all areas from research, market analysis, copywriting, web design, and web development to geo-targeted marketing and campaign management.

Our SEO services are here to assist your business in becoming an industry leader in areas such as:

National SEO Campaigns – A national scope requires extensive keyword research and careful planning. Our SEO analysts will spend a great deal of time with you in the discovery phase to gain as much knowledge as possible about your company’s value proposition, products, services, customers and competitors. Our meticulous approach gives us (and you) an edge by providing the insight to target keywords that present the best possible opportunities for lead generation.

Global Enterprise SEO Campaigns – Our team has assisted National and global organizations with in-house SEO consulting that often tap into our expertise for temporary or ongoing support in areas where they are understaffed or lack experience. Areas where we assist include keyword research, competitive research, link profile analysis, domain transfers and content strategy.

Local SEO Campaigns – Mobile search and targeted local SEO has become a near necessity for any company serving a local market. National companies also use local campaigns to improve organic search engine visibility in target markets, whether to increase market share, fend off competitors or introduce new products and services. Popular search terms such as “near me” and “local companies” have become popular search terms for local consumers looking for businesses in their area.

The Eight Three Eight Agency is a leading provider of SEO services, offering a wide range of solutions to help businesses and organizations improve their visibility and ranking in search engine results. There are several reasons why businesses and organizations should consider working with the Eight Three Eight Agency for their SEO needs:

  1. Expertise: The Eight Three Eight Agency has a team of experienced and knowledgeable SEO specialists who are well-versed in the latest trends and best practices in the industry. With their deep understanding of search engine algorithms and user behavior, they can help businesses and organizations achieve their SEO goals effectively and efficiently.
  2. Customized Solutions: The Eight Three Eight Agency understands that every business and organization is unique, and they offer customized SEO solutions tailored to the specific needs and goals of each client. Whether it’s a small business or a large corporation, the Eight Three Eight Agency can create a personalized SEO strategy to help them reach their target audience and achieve their desired results.
  3. Comprehensive Services: The Eight Three Eight Agency offers a full range of SEO services, from keyword research and on-page optimization to off-page optimization and technical SEO. They provide an end-to-end solution for businesses and organizations looking to improve their online visibility and ranking.
  4. Measurable Results: The Eight Three Eight Agency is committed to providing measurable results to their clients. They use advanced analytics and tracking tools to monitor and measure the performance of their SEO campaigns, and they provide regular reports and updates to clients to keep them informed of their progress.
  5. Continuous Support: The Eight Three Eight Agency doesn’t just provide a one-time solution – they offer ongoing support and optimization to help businesses and organizations maintain their online visibility and ranking. They stay up-to-date with the latest trends and changes in the industry to ensure that their clients’ websites continue to perform well in search engine results.

In conclusion, the Eight Three Eight Agency is a reliable and trusted partner for businesses and organizations looking to improve their SEO. With their expertise, customized solutions, comprehensive services, measurable results, and continuous support, they can help businesses and organizations achieve their SEO goals and succeed in the competitive online environment.



What is SEO or Search Engine Optimization?

SEO is an acronym for “search engine optimization” which is the enhancement of web pages and their online profile so as to improve your site’s ranking in the Search Engine results pages (SERPS) for groups of keyword phrases. Click here to read more from Google about why SEO is important.

How do search engines function?

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant. Search engines are constantly changing how they rank webpages. The 4 main elements of positive search results depend on Keywords, Website Architecture, Creating Original & Engaging Content and a profile of beneficial internal & external links and proper link building.

How do search engines determine relevance and popularity?

To a search engine, relevance means more than finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and search results were of limited value. Over the years, smart engineers have devised better ways to match results to searchers’ queries. Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide.

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results.

Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).

These algorithms often comprise hundreds of variables. In the search marketing field, we refer to them as “ranking factors.” Moz crafted a resource specifically on this subject: Search Engine Ranking Factors.

What is a SERP?

SERP is an acronym that stands for “search engine results page.” Essentially this means any list of Google (or Bing) results that displays a list of websites and relevant search results.

What is a XML Sitemap?

The Sitemap or Sitemap.XML file is an index of all the pages on your site. The purpose of this file is to be used as a reference for search engines of content that you want indexed.

A common misconception is that the XML sitemap helps get your pages indexed. The first thing we’ve got to get straight is this: Google does not index your pages just because you asked nicely. Google indexes pages because (a) they found them and crawled them, and (b) they consider them good enough quality to be worth indexing. Pointing Google at a page and asking them to index it doesn’t really factor into it.

It is important to note that by submitting an XML sitemap to Google Search Console, you’re giving Google a clue that you consider the pages in the XML sitemap to be good-quality search landing pages, worthy of indexation.

How often should I do SEO?

SEO is not recommended to be a short term solution. Typically SEO is done for the life of the site to stay competitive in a clients designated industry. With so many changing parts, such as link degradation, evolving search engine algorithms, outdated content, and competition from other companies in your industry, SEO requires an ongoing commitment. Despite that, SEO offers a better ROI than most traditional marketing.

Does social media affect SEO?

Yes, social media has become an integral part of SEO. Websites that create high quality shareable content tend to receive more shares and tweets on Social media sites, which leads to backlinks that are more natural. Search engines see this as a sign of quality content and pay close attention to the volume of these social signals.

How much does SEO/Search Engine Optimization Cost?

The cost of SEO comes down to a variety of factors such as:

  • The industry you’re competing in
  • Size of your company
  • Age of your Company
  • Architecture of your Website
  • Current Online Presence
  • Your desired traffic goals

There also may be a number of other factors into consideration as well such as previous SEO done to your website. There are times when other SEO companies have made it an easy transition to come in and start working. We’ve also encountered SEO companies that have previously done more damage to the client than benefiting the client and this process can take awhile to overcome and replace with a positive impact. Every client is different and every project is truly unique.

Think about this analogy: a billboard in Times Square Manhattan vs a park bench add in Charlotte, NC. One of them might cost you hundreds of thousands of dollars, the other one will probably cost a few hundred dollars. The difference is both the location of the ad and the demographic exposure.

One of the unique factors is that at the Eight Three Eight Agency we do not believe in traditional contracts that can generally leave a customer locked into an agreement even if the results aren’t beneficial. We believe in an old school mentality based on transparency and building trust between our company and our clients. All SEO projects are done on a month to month basis, where once a month we meet with each of our clients to discuss the results and how things are functioning. We believe in educating business owners on how traffic is driven to their site and the functionality that it takes to have a leading online presence.