SEO Friendly URL Structures
When dealing with Search Engine Optimization even the smallest details can dramatically affect results. For the DIY business owners building their own company website, one of the commonly overlooked issues is using proper url structures.
SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.
Some examples of SEO friendly URLs are:
Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
So what does a non-SEO friendly URL look like?
Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.
Using SEO friendly permalink structure improves your chances of getting better positions in search results.
Here is how you can check and update your WordPress site’s permalink structure.
You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.
Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.
By changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.
If you must change your permalink structure, then hire a professional, so they can setup proper redirects. You’ll still lose your social share counts on the pages.
WWW vs non-WWW
If you are just starting out with your website, then you need to choose whether you want to use www (http://www.example.com) or non-www (http://example.com) in your site’s URL.
Search engines consider these to be two different websites, so this means you need to choose one and stick to it.
You can set your preference by visiting the Settings » General page. Add your preferred URL in both the ‘WordPress Address’ and ‘Site Address’ fields.
Despite what someone else might say, from a SEO standpoint there’s no advantage to using one or another.
If you’re interested in learning more about how SEO can help drive more traffic and customers to your business, please feel free to contact us and we can perform a FREE SEO AUDIT or answer any questions you may have!