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How to Switch to an Instagram Business Profile

instagram business profile

How to Switch to an Instagram Business Profile

Step By Step Guide For Switching From A Personal Profile To Business Profile On Instagram

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?”

For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after switching.

We get it. With all the news about Facebook’s algorithm prioritizing content from friends and families over brands, you can’t help but wonder if Instagram is going to be affected too.

However, all the evidence suggests that switching to a business account will only help you. With access to analytics and other features unavailable to personal accounts, it’s all upside. So it’s no wonder why Instagram is nudging brands to switch.

instagram business profile ad

In this post, we’ll dive into the benefits of switching to an Instagram Business Profile, as well as show you how to convert your account if you’re currently using a personal account.

What’s the Difference Between a Personal & Instagram Business Profile?

The major difference between an Instagram Business Profile and a personal account is access to features like Instagram Insights, contact information, Instagram Ads and more.

Before Instagram Business Profiles were a “thing,” brands relied on tactics like pack their bio with all their contact information or make assumptions about who’s their target audience. But when you switch to a business profile, that’s all taken care of.

Think of an Instagram Business Profile as a “beefed up” version of a personal profile. Sure, you technically could manage your brand’s Instagram account with a personal profile. But why limit yourself when you can switch to a business profile in a matter of seconds, and get so much more?

With that being said, let’s take a look at how to actually make the change.

How to Switch to an Instagram Business Profile

Here’s how to switch to a business profile on Instagram:

  1. Login to your Instagram account and go to settings.
  2. Tap “Switch to Business Profile”.
    switch to instagram business profile
  3. Instagram will prompt you to connect to a Facebook business page (note: you need to have Admin access to the Facebook page in order to convert to an Instagram Business Profile).
    connect instagram profile to facebook
  4. Choose a category for your profile/business.
    choose a category for your profile
  5. Fill out your contact details (email address, phone number and address). You need to fill out at least one of these.
    setup your instagram business profile contact information

That’s all there is to it! Instagram also has a video walkthrough that shows you the process step-by-step.

How to Switch from Instagram Business Profile to a Personal Account

If for some reason you switch from an Instagram Business Profile back to a personal account, that’s simple to do as well.

  1. Login to your Instagram account and go into settings.
  2. In the “Business Settings” section, tap “Switch Back to Personal Account”.
    switch back to personal account Instagram
  3. Instagram will give you a prompt to make sure you want to switch to a personal account. Tap “Switch Back” to confirm.
    switch back to personal account notification

Keep in mind that you can always switch back to a business profile. We highly recommend sticking to a business profile if you’re a brand or established Business.

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