Fort Worth SEO

Fort Worth SEO

The Eight Three Eight Agency has been providing SEO & Targeted Search Services for over 10 years in the Dallas/Fort Worth Area. We work with clients from Small Businesses to Global Corporations and high profile individuals including some Grammy winning Artists. From search engine optimization targeted for B2B relationships, lead generation and e-commerce optimization The Eight Three Eight Agency is a full scale agency ready to assist your business in becoming an industry leader for your Dallas/Fort Worth based business and improving your local search results for Fort Worth SEO.

fort worth seo

Our SEO Efforts For Our Clients Include:

  • Competitive analysis
  • Consulting
  • Content creation
  • Content editing
  • Content marketing
  • Infographics and other visual content
  • Keyword research
  • Link building
  • Link reclamation
  • Mobile optimization
  • Off-site optimization

Welcome to Eight Three Eight Agency – Your Fort Worth SEO, Digital Marketing, and Website Design Experts

In today’s competitive digital landscape, having a strong online presence is crucial for businesses of all sizes. If you’re seeking to enhance your visibility, attract more organic traffic, and convert leads into customers, you’ve come to the right place. At Eight Three Eight Agency, we specialize in providing top-notch SEO services, strategic digital marketing solutions, and captivating website design to businesses in Fort Worth and beyond.

Our Fort Worth SEO Services: At Eight Three Eight Agency, we understand that search engine optimization (SEO) is the cornerstone of a successful online strategy. Our team of dedicated experts is committed to helping your business climb the search engine rankings, ultimately driving more targeted traffic to your website.

  1. Keyword Research and Analysis: Our SEO process begins with comprehensive keyword research. We identify the most relevant and high-value keywords for your industry, ensuring that your website targets the terms potential customers are actively searching for.
  2. On-Page Optimization: Our team optimizes every aspect of your website, including meta tags, headings, content, and images. We ensure that your site is not only user-friendly but also search engine-friendly, leading to improved rankings.
  3. Quality Content Creation: Engaging and informative content is key to attracting and retaining visitors. Our skilled content creators craft compelling articles, blog posts, and landing page content that not only resonates with your audience but also ranks well in search engines.
  4. Link Building Strategies: Building authoritative and relevant backlinks is crucial for SEO success. Our agency employs ethical link-building techniques to establish your website as an industry leader and improve its overall authority.
  5. Local SEO: For businesses targeting a local audience in Fort Worth, our local SEO strategies ensure your business appears in local search results. This includes optimizing your Google My Business profile, managing online reviews, and local directory submissions.
  6. Technical SEO: We dive into the technical aspects of your website, ensuring that it loads quickly, is mobile-responsive, and free of any technical issues that could hinder its performance in search engines.

Our Digital Marketing Solutions: Beyond SEO, Eight Three Eight Agency offers a comprehensive suite of digital marketing services designed to boost your online visibility, engage your audience, and drive conversions.

  1. Social Media Marketing: Our experts create and manage impactful social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn, helping you connect with your target audience and build brand loyalty.
  2. Pay-Per-Click (PPC) Advertising: Through targeted PPC campaigns, we ensure your business gets immediate visibility on search engines and relevant websites. Our data-driven approach maximizes your ROI and conversions.
  3. Content Marketing: Compelling content is at the heart of successful digital marketing. We develop a content strategy that educates, entertains, and engages your audience, positioning your brand as an industry authority.

Captivating Website Design: First impressions matter, and your website is often the first interaction a potential customer has with your business. Our professional website design services are focused on creating visually appealing, user-friendly, and responsive websites that leave a lasting impact.

  1. Responsive Design: We ensure your website looks and functions flawlessly across all devices – from desktop to mobile.
  2. User Experience (UX) Optimization: Navigating your website should be intuitive. Our UX experts optimize your site’s layout and navigation for a seamless user experience.
  3. Conversion-Centric Approach: Our designs are strategically crafted to guide visitors toward desired actions, whether it’s making a purchase, filling out a contact form, or subscribing to your newsletter.

Why Choose Eight Three Eight Agency?

  • Proven Track Record: Our agency has a history of delivering tangible results for clients across various industries.
  • Custom Strategies: We tailor our services to your unique business goals, ensuring maximum effectiveness.
  • Transparent Reporting: We provide regular reports detailing the progress of your SEO and digital marketing campaigns.
  • Experienced Team: Our team consists of seasoned professionals in SEO, digital marketing, and website design.

Get Started Today: Ready to take your online presence to the next level? Contact Eight Three Eight Agency for a consultation. Let us develop a customized strategy that drives traffic, boosts conversions, and helps your business succeed in the digital world. With our Fort Worth SEO expertise, digital marketing prowess, and captivating website designs, your business is poised for growth.

Our team of Fort Worth SEO experts are experienced in all areas from research, market analysis, copywriting, web design, and web development to geo-targeted marketing and campaign management.

Our Fort Worth SEO services are here to assist your business in becoming an industry leader in areas such as:

National SEO Campaigns – A national scope requires extensive keyword research and careful planning. Our SEO analysts will spend a great deal of time with you in the discovery phase to gain as much knowledge as possible about your company’s value proposition, products, services, customers and competitors. Our meticulous approach gives us (and you) an edge by providing the insight to target keywords that present the best possible opportunities for lead generation.

Global Enterprise SEO Campaigns – Our team has assisted National and global organizations with in-house SEO consulting that often tap into our expertise for temporary or ongoing support in areas where they are understaffed or lack experience. Areas where we assist include keyword research, competitive research, link profile analysis, domain transfers and content strategy.

Local SEO Campaigns – Mobile search and targeted local SEO has become a near necessity for any company serving a local market. National companies also use local campaigns to improve organic search engine visibility in target markets, whether to increase market share, fend off competitors or introduce new products and services. Popular search terms such as “near me” and “local companies” have become popular search terms for local consumers looking for businesses in their area.

Get Started Today! Contact Us Now!


SEO // SEARCH ENGINE OPTIMIZATION

COMMON QUESTIONS

What is SEO or Search Engine Optimization?

SEO is an acronym for “search engine optimization” which is the enhancement of web pages and their online profile so as to improve your site’s ranking in the Search Engine results pages (SERPS) for groups of keyword phrases. Click here to read more from Google about why SEO is important.

How do search engines function?

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant. Search engines are constantly changing how they rank webpages. The 4 main elements of positive search results depend on Keywords, Website Architecture, Creating Original & Engaging Content and a profile of beneficial internal & external links and proper link building.

How do search engines determine relevance and popularity?

To a search engine, relevance means more than finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and search results were of limited value. Over the years, smart engineers have devised better ways to match results to searchers’ queries. Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide.

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results.

Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).

These algorithms often comprise hundreds of variables. In the search marketing field, we refer to them as “ranking factors.” Moz crafted a resource specifically on this subject: Search Engine Ranking Factors.

What is a SERP?

SERP is an acronym that stands for “search engine results page.” Essentially this means any list of Google (or Bing) results that displays a list of websites and relevant search results.

What is a XML Sitemap?

The Sitemap or Sitemap.XML file is an index of all the pages on your site. The purpose of this file is to be used as a reference for search engines of content that you want indexed.

A common misconception is that the XML sitemap helps get your pages indexed. The first thing we’ve got to get straight is this: Google does not index your pages just because you asked nicely. Google indexes pages because (a) they found them and crawled them, and (b) they consider them good enough quality to be worth indexing. Pointing Google at a page and asking them to index it doesn’t really factor into it.

It is important to note that by submitting an XML sitemap to Google Search Console, you’re giving Google a clue that you consider the pages in the XML sitemap to be good-quality search landing pages, worthy of indexation.

How often should I do SEO?

SEO is not recommended to be a short term solution. Typically SEO is done for the life of the site to stay competitive in a clients designated industry. With so many changing parts, such as link degradation, evolving search engine algorithms, outdated content, and competition from other companies in your industry, SEO requires an ongoing commitment. Despite that, SEO offers a better ROI than most traditional marketing.

Does social media affect SEO?

Yes, social media has become an integral part of SEO. Websites that create high quality shareable content tend to receive more shares and tweets on Social media sites, which leads to backlinks that are more natural. Search engines see this as a sign of quality content and pay close attention to the volume of these social signals.

How much does SEO/Search Engine Optimization Cost?

The cost of SEO comes down to a variety of factors such as:

  • The industry you’re competing in
  • Size of your company
  • Age of your Company
  • Architecture of your Website
  • Current Online Presence
  • Your desired traffic goals

There also may be a number of other factors into consideration as well such as previous SEO done to your website. There are times when other SEO companies have made it an easy transition to come in and start working. We’ve also encountered SEO companies that have previously done more damage to the client than benefiting the client and this process can take awhile to overcome and replace with a positive impact. Every client is different and every project is truly unique.

Think about this analogy: a billboard in Times Square Manhattan vs a park bench add in Charlotte, NC. One of them might cost you hundreds of thousands of dollars, the other one will probably cost a few hundred dollars. The difference is both the location of the ad and the demographic exposure.

One of the unique factors is that at the Eight Three Eight Agency we do not believe in traditional contracts that can generally leave a customer locked into an agreement even if the results aren’t beneficial. We believe in an old school mentality based on transparency and building trust between our company and our clients. All SEO projects are done on a month to month basis, where once a month we meet with each of our clients to discuss the results and how things are functioning. We believe in educating business owners on how traffic is driven to their site and the functionality that it takes to have a leading online presence.

Local Fort Worth SEO is the application of search engine strategies that can help your website rank higher in specific local markets. These techniques include the claiming of local directory listings, building local citations, and on-page optimization. SEO has proven to be an important marketing strategy for those with physical locations.

SEO in Dallas/Fort Worth helps your business get higher visibility which leads to new and better customers coming to your site. Today’s consumers use local results of the search engines far more than other forms of traditional and outdated marketing. If you aren’t visible on the 1st page of Google or the maps, you are missing out on potential customers.

Local SEO Fort Worth/Dallas

Let’s first look at the hard data on local search. In 2016 over 46% of all searches on Google are for local purposes. Over 50% of the people that made a local search visited that business within a day. Over 70% say they confirm and look up the location of the business before going to it for first time. These stats show the importance of having a local presence for your business. If you have a physical location you can’t rely on foot traffic alone. People are using their phones and computers every day to find businesses that can accommodate what they’re searching for. Our Google local services include:

  • Name, Address & Phone Clean Up (NAP)
  • Citation Building & Audit
  • Google My Business Optimization
  • Local On-Page Optimization
  • Schema Markup & Structured Data
  • Link Building

These are just a few key areas concentrated on within a local Ft. Worth SEO campaign.

Is your business not showing up in local Fort Worth search results?

When a business owner wants to know why he isn’t ranking well locally, always ask these four questions:

  1. Does the business have a real address? (Not a PO box, virtual office, or a string of employees’ houses!)
  2. Does the business make face-to-face contact with its customers?
  3. What city is the business in?
  4. What is the exact keyword phrase they are hoping to rank for?

If the answer is “no” to either of the first two questions, the business isn’t eligible for a Google My Business listing. And while spam does flow through Google, a lack of eligibility could well be the key to a lack of rankings.

For the third question, you need to know the city the business is in so that you can see if it’s likely to rank for the search phrase cited in the fourth question. For example, a roofer with a street address in Plano, TX should not expect to rank for “Roofer Fort Worth TX.” If a business lacks a physical location in a given city, it’s atypical for it to rank for queries that stem from or relate to that locale. It’s amazing just how often this simple fact solves local pack mysteries.

To be a Fort Worth SEO leader for your business, you must commit to memory the guidelines for representing your business on Google so that you can quickly spot violations. Common acts of spam include:

  • Keyword stuffing the business name field
  • Improper wording of the business name field
  • Creating listings for ineligible locations, departments, or people
  • Category spam
  • Incorrect phone number implementation
  • Incorrect website URL implementation
  • Review guideline violations

If any of the above conundrums are new to you, definitely spend 10 minutes reading the guidelines. Make flash cards, if necessary, to test yourself on your spam awareness until you can instantly detect glaring errors. With this enhanced perception, you’ll be able to see problems that may possibly be leading to lowered rankings.