
Company: The Wheel Deal Auto Leasing
Industry: Car Dealers & Car Lease Brokers
Services Provided:
- Web Design & Development
- SEO
- Paid Search Marketing
- Local SEO
- Content Marketing
- Conversion Rate Optimization
Website Platform: WordPress
At Eight Three Eight Agency, our goal is to create digital experiences that elevate brands and drive performance. When The Wheel Deal Auto Leasing, a prominent Brooklyn-based car lease broker, approached us with the vision of revamping their online presence, we immediately saw the opportunity to help them stand out in an increasingly competitive automotive leasing market. Their existing website lacked modern design elements, was not mobile-optimized, and provided a subpar user experience that hindered lead generation. After an in-depth discovery phase, we crafted a comprehensive web design and development strategy focused on visual appeal, ease of use, and high conversion potential. Our creative team collaborated closely with The Wheel Deal’s leadership to understand their customer journey, inventory needs, and leasing services, ensuring the new site would deliver both form and function.
We designed a sleek, professional website that reflects The Wheel Deal’s reputation as a trusted name in the Brooklyn auto leasing scene. Utilizing a clean layout, high-resolution vehicle imagery, intuitive navigation, and a bold color palette consistent with their brand identity, we created a platform that immediately instills trust and clarity. From the homepage to vehicle detail pages, every component was purpose-built to lead users toward conversion. We integrated advanced search and filter functionality, allowing potential lessees to quickly sort through inventory by make, model, lease terms, and budget. On the development side, we built the site using a scalable, mobile-first framework to ensure speed, responsiveness, and SEO compatibility across all devices. The result was a responsive, lightning-fast website that showcases The Wheel Deal’s offers while guiding users smoothly toward the call to action: requesting a quote or contacting a lease specialist.
Post-launch, The Wheel Deal Auto Leasing experienced a significant uptick in lead inquiries, thanks in part to our technical SEO implementation and UX-focused structure. Bounce rates dropped while average time-on-site increased dramatically, a testament to the improved usability and engaging content layout. We also set the foundation for future marketing initiatives by integrating backend analytics, conversion tracking, and a lead management system. By transforming their digital storefront, Eight Three Eight Agency didn’t just deliver a beautiful website—we built a powerful tool that supports business growth and positions The Wheel Deal as a forward-thinking leader in Brooklyn’s car leasing industry. This project exemplifies our commitment to helping clients dominate their market through purposeful design and intelligent development.