Signature Auto Group

When Signature Auto Group, a Brooklyn-based car leasing broker, approached Eight Three Eight Agency, they were ready to scale their digital presence to match their rapidly growing reputation. With the auto leasing market in New York City becoming increasingly competitive, Signature Auto Group knew that standing out online required more than just a sleek logo and some paid ads. They needed a comprehensive digital strategy that would transform their website into a high-performing lead-generation machine. That’s exactly what Eight Three Eight Agency delivered—starting with a ground-up web design overhaul and extending into a robust suite of digital marketing services including SEO, local SEO, content marketing, and conversion rate optimization (CRO).

The web design phase was critical. The previous site lacked visual sophistication, was not optimized for mobile users, and had poor navigation that made it difficult for customers to explore available lease deals or get in touch. Our design team at Eight Three Eight Agency began by conducting a competitive audit of car leasing websites in NYC and identified user experience features that drive engagement. From there, we designed a mobile-first, visually appealing website that not only reflects the luxury and affordability of Signature Auto Group’s brand but also streamlines the user journey. Custom landing pages were created for major vehicle categories—such as sedans, SUVs, and luxury cars—with integrated quote request forms and a real-time inventory feed. Every design element was carefully placed to boost usability, reduce bounce rates, and increase conversions.

Our SEO team took the baton next. A comprehensive SEO audit revealed major gaps in keyword targeting, poor metadata structure, and zero schema markup implementation. We restructured the site architecture to align with SEO best practices and implemented strategic keyword mapping targeting high-value terms such as “Auto Leasing NYC,” “Lease a Car in Brooklyn,” and “Car Leasing Broker NY.” Our local SEO campaign focused specifically on dominating the Brooklyn market. This included optimizing the company’s Google Business Profile, acquiring high-quality local citations, embedding geo-targeted keywords throughout location pages, and setting up location-based FAQs. As a result, Signature Auto Group began ranking on the first page of Google for several competitive local keywords within 90 days, significantly increasing organic search traffic and in-store visits.

Content marketing played a pivotal role in scaling Signature Auto Group’s visibility and building authority. Our content strategy was focused on addressing common customer concerns such as “Is leasing better than buying?”, “What is the best luxury car to lease in NYC?”, and “How does a lease takeover work?” We developed an editorial calendar and created a series of blog posts, educational guides, and leasing tips tailored for the NYC audience. Each piece was internally linked to related vehicle pages and optimized for both SEO and reader engagement. In addition, we launched a newsletter strategy and used segmented email lists to push custom lease deals to qualified leads, driving more conversions directly from content.

The final layer of our strategy was Conversion Rate Optimization. With the redesigned site already showing a spike in traffic, our CRO team implemented A/B testing across CTA placements, improved lead capture forms, added trust signals like real customer reviews and finance partner badges, and introduced real-time chat support during peak hours. Heatmap analysis and session recordings were used to refine the layout and reduce user friction on key pages like the quote request and lease application forms. In just six months, Signature Auto Group saw a 78% increase in form submissions, a 44% increase in phone call inquiries, and a 60% increase in online chat engagements. The ROI of the digital overhaul was not just visible—it was measurable.