Inwood Optical

Eight Three Eight Agency was brought in to help Inwood Optical modernize its digital presence and capture more of New York City’s competitive eyewear market. Our discovery sessions uncovered an outdated site that didn’t reflect the boutique experience customers enjoyed in person, yielded poor mobile performance, and lacked the technical foundation for strong organic visibility. We defined a comprehensive growth roadmap—centering on a sleek, accessibility‑first web design, a robust SEO and Local SEO strategy, original content marketing, and rigorous conversion‑rate optimization—to position Inwood Optical as the neighborhood’s go‑to vision care provider.

Our design team crafted a clean, ADA‑compliant interface that blends high‑resolution product imagery with intuitive booking and virtual try‑on tools, all optimized for Core Web Vitals. Simultaneously, we rebuilt the site architecture around eye‑care intent clusters, enriched every page with schema markup, and launched a hyper‑local SEO playbook: revamped Google Business Profile, citation cleanup, localized landing pages for “optician near me” queries, and weekly geo‑tagged posts. To nurture authority, our content strategists produced a steady cadence of eye‑health articles, look‑book spotlights, and TikTok‑ready snippets, each mapped to priority keywords and funneled through email and social channels. On‑site, we A/B‑tested headline formulas, call‑to‑action copy, and one‑click appointment widgets, incrementally lifting conversion efficiency without compromising brand elegance.

Within six months of launch, organic sessions surged 172 %, with 68 % of traffic now arriving via non‑branded searches. Local search impressions quadrupled, vaulting Inwood Optical into the coveted “local pack” for ten high‑value keywords across Manhattan and Upper Manhattan ZIP codes. Most importantly, the optimized funnel translated into a 38 % increase in booked eye exams and a 22 % uptick in average order value, pushing overall revenue past pre‑project projections by Q2. By uniting design excellence with data‑driven optimization, Eight Three Eight Agency transformed Inwood Optical’s storefront charm into a high‑performing digital asset that continually converts browsers into loyal, fashion‑forward patients.