Big Apple Spine & Orthopedics

Eight Three Eight Agency began its partnership with Big Apple Spine & Orthopedics at a pivotal moment for the Manhattan‑based surgical practice. Although Dr. Arutyunyan’s team had earned a sterling reputation offline, their digital footprint lagged behind the expectations of discerning New Yorkers who instinctively start their healthcare journeys on Google. The practice’s existing website loaded slowly, lacked HIPAA‑conscious conversion paths, and delivered an uneven mobile experience that alienated busy commuters searching on the subway. Compounding the challenge, organic search real estate for “NYC orthopedic spine surgeon” was dominated by hospital networks with multimillion‑dollar marketing budgets. Eight Three Eight Agency undertook a holistic engagement—Web Design, Technical & On‑‑Page SEO, Local SEO, Content Marketing, and Conversion Rate Optimization—with the singular objective of transforming an under‑performing website into the authoritative voice of spine care in New York City. Our discovery sessions unearthed two primary opportunities: (1) patients craved uncomplicated explanations of complex procedures, and (2) insurers rewarded practices that demonstrably reduced unnecessary in‑person consultations. These insights informed every pixel, headline, and schema markup we crafted.

Execution began with a mobile‑first redesign that balanced clinical gravitas with New York sophistication. Accessibility and page‑speed benchmarks guided our development sprints, resulting in Core Web Vitals that outperformed 92 percent of regional healthcare sites at launch. We architected service silos around high‑intent keywords (“minimally invasive discectomy NYC,” “sciatica treatment Manhattan”) and embedded FAQ Page and Medical Entity schema to improve passage‑based indexing. Simultaneously, our Local SEO strategy rebuilt the practice’s Google Business Profile from the ground up—geo‑tagged imagery, appointment‑link enhancements, and an automated review‑request workflow that elevated the rating. On the content front, orthopedic content was translated into reader‑friendly, 1,800‑word long‑form guides supported by peer‑reviewed citations and custom motion graphics; each article was distributed through strategically timed press syndications and professional‑association backlinks. While traffic rose, our CRO team orchestrated multivariate tests on call‑to‑action phrasing.

The outcome was a cascade of measurable wins. Within eight months, organic sessions surged 312 percent, propelling Big Apple Spine & Orthopedics from page three to the top three organic positions and the coveted Local Map Pack for eleven primary spine‑care keywords. Referral traffic from orthopedic‑focused content partnerships generated a 28 percent bump in second‑opinion consultations, while the revamped UX and trust‑building content reduced bounce rates by half. Most significantly, the practice recorded a 63 percent year‑over‑year increase in booked surgeries attributable to digital channels—turning online visibility into tangible operating‑room volume. Dr. Arutyunyan lauded the collaboration, noting that “patients arrive informed, confident, and ready to discuss treatment rather than basic definitions.” For Eight Three Eight Agency, the project exemplifies our belief that full‑funnel digital marketing—when executed with data rigor and brand empathy—can elevate a specialized medical practice to leadership status in America’s most competitive market. Whether you need a sleek redesign, hyper‑local discoverability, or conversion mechanics that respect both HIPAA and human psychology, our work with Big Apple Spine & Orthopedics proves we deliver results as precise as the surgeries our client performs.