Aestheticus Medical Spa

When Aestheticus Medical Spa approached Eight Three Eight Agency, the brand was well‑regarded for its cutting‑edge aesthetic treatments but struggled with an outdated web presence and fragmented local visibility. Our first priority was a complete mobile‑first web design overhaul that blended spa‑calm minimalism with conversion‑driven UX. We streamlined booking flows into a single three‑click pathway, integrated HIPAA‑compliant intake forms, and introduced persuasive micro‑copy at each decision point to reduce friction. Early heat‑map testing showed a 42 % drop in abandonment on service pages within the first month, validating the new architecture and laying the groundwork for deeper performance gains.

With the site foundation solid, we launched a full‑funnel SEO and Local SEO strategy tailored to Brooklyn’s highly competitive medical‑spa landscape. Our keyword research uncovered overlooked long‑tail intent phrases such as “Brooklyn jawline contouring specials” and “post‑partum skin rejuvenation NYC,” which we wove into location‑targeted landing pages and an editorial calendar of authority‑building blog posts. Simultaneously, we optimized Google Business Profile attributes, secured hyper‑local backlinks from neighborhood wellness directories, and embedded structured data to surface rich snippets for service FAQs. Within six months, Aestheticus jumped from page three to the local‑pack top three for 18 revenue‑critical keywords, and organic traffic climbed 58 % year‑over‑year.

To translate visibility into measurable revenue, our team layered in conversion rate optimization (CRO) and content marketing. We A/B‑tested hero imagery and call‑to‑action colorways, ultimately doubling click‑through to the online scheduler. Educational video reels spotlighting signature treatments were repurposed into blog embeds, email nurture sequences, and short‑form social clips—extending one production asset into five high‑impact channels. Combined with on‑page trust signals (real‑time review widgets, “Meet the Nurse Injector” bios, and limited‑time Brooklyn‑exclusive offers), phone and form leads surged 114 % while cost‑per‑acquisition fell by 37 %. The result is a seamless digital ecosystem where every touchpoint—search, social, or onsite—guides prospects effortlessly from curiosity to confirmed appointment, establishing Aestheticus as the premier medical spa destination in Brooklyn.