IGTV & Why Instagram Influencers Need Instagram TV
The new IGTV can be a powerful resource for Instagram users
Instagram seems to have a knack for taking preexisting social platforms and making them its own. First, we saw an adaptation of Snapchat become Instagram stories, and now? IGTV, a long-form video section within Instagram is incredibly reminiscent of YouTube. While these concepts may lack in originality, Instagram has proven that just about everything it’s tried thus far usually sticks and succeeds. So, how should influencers be leveraging this new tool?
There actually appears to be a lot of opportunities here — especially for those who already have a preexisting Instagram following. While YouTube Channels obviously aren’t going anywhere, it has become quite difficult to grow a large audience on this incredibly large and, in my opinion, oversaturated platform. Instagram influencers can now lean on their preexisting audience to begin introducing relevant, long-form video content.
But when is a long-form video the right kind of content to produce? Here are a few examples of when IGTV may be the perfect fit.
If a picture is supposedly worth 1,000 words, imagine what story a video can tell. People are interested in all walks of the human experience and long-form video may be the most impactful way to showcase whatever story you have to share.
Planning a trip throughout Italy? Consider creating a video that takes your audience along for the ride. Or perhaps you just announced a pregnancy. There are countless other soon-to-be mothers who would likely take interest in following your progress. While Instagram stories can capture life in 15-second increments at a time, think of IGTV as a way to stitch together these snippets of life to tell a more cohesive, overarching story that your audience can find value in.
2. Behind The Scenes
A lot goes into creating influencer content — no matter what type of influencer you are! Behind-the-scenes videos are a great way to give your most engaged audience a better sense of who you are and what your brand is about.
This can be as simple as giving them a tour of your home office to let them see where you work on a daily basis, or as in-depth as showcasing a “week in the life,” where you walk them through the intricacies involved to pull off your job.
Whether in person, through email or direct message, if you’re an influencer, chances are you’ve been asked dozens of questions from your audience over time. Even if you’ve already answered these questions to each user directly, consolidating the answers to these questions and recording an interview-style video is a great way to share those responses with the people in your audience who have likely wondered the same things but never taken the time to ask.
We all know that watching the steps for how to do something is easier than reading directions. Because of this reality, tutorials are one of the most helpful forms of videos on the internet today.
Whether you’re a beauty influencer showing how to replicate a smokey eye or a wellness influencer showcasing how to make your favorite post-workout smoothie, this type of longer-form video provides valuable and educational content that’s relevant to your audience.
5. Product Reviews
Today’s marketplace is swarming with product choices, and consumers are often looking to the opinions of people they trust to provide guidance. For this reason, you should consider using long-form video to review products that are relevant to your industry.
Influential in the kitchen? Show your followers how the latest knife set compares to the ones you usually use. Or perhaps you’re a fashion influencer who has carried a variety of designer bags over the years. Let your audience know which ones are your favorite, and why, to help them decide which is the best investment.
Whatever type of long-form video you decide to proceed with, there has never been a better time to experiment with this type of content. And if you’re still stuck on deciding which type of video is the right fit for your brand, ask your audience what they’d like to see from you.
Article Originally Published On: Forbes