PPC Management & Ad Consulting

Most marketing campaigns take time before you start seeing results and measuring the marketing ROI. Not with pay per click (PPC) advertising. At The Eight Three Eight Agency with our PPC management services, you’ll get more phone calls, inquiries, and purchases the day the ads go live.

That’s right, we’re talking about those ads on Google, Bing, Yahoo, and social media sites.

Pay Per Click Advertising Provides Instant Results For Businesses

When they are ready to buy, ads speak to them. And the great thing about PPC advertising is that even if no one clicks on your ads, you don’t have to pay a penny. PPC advertising is cost effective marketing efforts that can deliver a deluge of new leads.

What Is PPC?

Have you heard about pay per click (also known as PPC or paid search), but aren’t entirely sure what it is? Or maybe you’re wondering if PPC advertising is right for you? If so, you’ve come to the right place! On this page, you will discover what PPC is, plus important PPC basics to help you see why business around the world are making huge revenues off of PPC ads.

Pay per click advertising, also known as PPC, paid search, or SEM, is a way to advertisers to purchase digital ad space online. There are many PPC platforms that you can use, but the largest by far is Google AdWords, although Bing Ads and Facebook Ads are also very popular. We’ll be using Google AdWords in this article to discuss PPC basics, since most PPC platforms are very similar. You’ve likely seen these ads yourself when performing a Google search:

AdWords allows you to create and customize your ads, but how are you supposed to get your ads up there once they’re made? PPC ads use keywords (and some other targeting) to ensure that only qualified searchers end up viewing the ad. Whenever someone completes a Google search, there’s an auction that happens if an ad is eligible to be shown. Every ad has a bid attached, and that bid price (plus some quality factors) determines what order the ads are shown, and how much each advertiser pays for an ad click.

Why Do I Need PPC?

Pay per click advertising offers many advantages as a marketing tool that other channels simply cannot.

PPC Is Highly Targeted: PPC helps your target market find you, as opposed to you trying to find them. Your advertising is visible, 24 hours/day for every day of the year to an international audience. That means your website can reach people in areas that traditional marketing cannot.

PPC Delivers Immediate Visibility: Unlike SEO, PPC delivers immediate results, potentially generating Page 1 rankings in Google the moment you turn the ads on. Getting listed by popular search engines also increases your brand credibility. Consumers expect big brands to be prominently placed in Google, so what’s the effect if you aren’t on the first page?

PPC Offers Complete Control: With AdWords and other pay per click management platforms, you are given total control over targeting methods, ad scheduling, bid prices, daily budgets, and so much more. More control does mean added complexity, which means that you can optimize at a very granular level, but it also means that mistakes in account management can cost you that much more. That’s why we recommend that most businesses hire a Professional PPC Management firm.

PPC Tracks Your Data: PPC is a very data-driven marketing channel, so you can always see important details on the number of ad views, clicks, spend, leads, etc. You can’t get this level of detail from print, radio, or television advertising, even though PPC advertising can be significantly cheaper than most other forms of advertising.

If you’re still not convinced that you should be using pay per click, consider this: It’s very likely that your competitors are already using PPC to take a share of the market that you could be targeting. If that’s the case, your competitors will have a huge advantage over you until you start combating their PPC ads with some of your own. And if your competitors are not on PPC, you have a fantastic opportunity to take this advantage over your competitors, reaching a market that they haven’t even considered!

Paid Search Marketing

Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.

In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.

If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.

As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. We constantly monitor and optimize our clients’ accounts to ensure the best results possible.